References


I hired Michelle as the Head of Digital Marketing North America and had many reasons to congratulate myself on that decision since then. Michelle is a true Digital professional, who combines expert knowledge and skills with experience both from the agency and corporate world with a very high level of passion and commitment for her task and role. For any future team Michelle will be one of those unique gems you are extremely happy to have on your team. Someone you can rely on, who you feel comfortable with giving responsibility and where you can be sure that the job will get done. Her open and energetic personality makes it easy to build networks and friendships in the workplace and guarantee strong alliances that help her and the business be effective. So anyone who wants to make significant steps forward in becoming a better Digital player would be more than happy to have Michelle on their roster.
— Markus Peter, Vice President Digital Business Development at Draeger
 
Michelle was a great leader and mentor to the digital marketing team. Digital marketing activities improved and increased dramatically during Michelle’s time leading the digital marketing team. She led the development of many global standardized best practices and processes that helped to streamline and improve digital marketing activities at Draeger. Michelle also had a strong focus on improving the skills and knowledge of both her own team members and the overall marketing organization. Michelle’s depth of digital marketing knowledge and focus on continuous improvement make her a strong leader for any organization looking to grow their digital marketing efforts.
— Matt Firetto, Marketing Communications Specialist at FedEx Supply Chain
 
Michelle was a big reason why we hired Impaqt for search engine marketing at Armstrong. She’s super smart, analytical, and is a true SEM expert. We put her through the ringer correlating paid search campaigns with activity on the site and she constantly delivered. During our major site redesign, she functioned as a core member of my team, and thanks to her, Armstrong was consistently at the top of natural search.
— Jesse Engle, Founder at Tap Bio
 
I had the privilege of working with Michelle as a former SEM advisor. Along with Michelle’s in-depth knowledge of the PPC channel, she brings true value to a relationship by positioning herself as a strong business partner and thought leader. Her responsiveness is an asset. And along with her candid and sincere nature she is able to focus her team on the things that truly drive value within a campaign.
— Rich Brown, Head of Programmatic and Ad Tech at Discover Card
 
I am one of Michelle’s clients at Cotton Bureau. Being new to the apparel industry, I have lots of questions. Michelle has been a consistent and knowledgeable resource for me. Founding “Blank” at CB has been a huge task. Despite having lots on her plate she has never failed to respond to my questions via email (there have been many questions) or even the occasional phone conversation. Thanks Michelle for being such a great resource and for your excellent service.
— Greg Bruins, Senior Software Engineer, Silver Spring Networks